With the kick-off of the new Digital Cookie program, GSNC’s Marketing team decided to share our favorite tips for Digital Marketing. But, before you can start marketing your product, it’s important to set your goals, make a plan, and discuss your goal and plan with your business support team (aka your family members who are there to help you). Just remember, when working online, be sure to have your parent’s permission, take GSUSA’s Internet Safety Pledge, and be aware of the Stop.Think.Connect Cybersecurity Campaign.
- Get creative on your Cookie Site. Come up with a fun and catchy video that you can post on your Digital Order Card. Include your goals and what you will learn by taking part in the Girl Scout Cookie Program…. Videos and photos of you with Girl Scout Cookies are great for sharing on social media.
- Get Social. Are your parent’s social media users? Then let their social media friends know that you are selling Girl Scout Cookies and that if they would like to purchase cookies, you are their #cookieboss. If you created a personal sales pitch for your Digital Cookie site, share that video on your social media pages… you worked hard on that video… share it! Update your cover images on your social media pages to let people know that it is Girl Scout Cookie Season… visit our Facebook page and borrow some of our cover photos.
- Launch an email campaign. Write an email with your cookie sales pitch. Once you have your email written, send it out to your email contacts. In your email, be sure to include:
- Why should people buy Girl Scout Cookies from you?
- Your goals for the Girl Scout Cookie Program
- Alternate options to buying and eating Girl Scout Cookies… aka donate a box… or a case for Operation Cookie.
- “The Ask”... Remember to include “Would you like to buy Girl Scout Cookies?” in your email… if you’re going to explain your goals, make sure to have “the ask.”
- Tell them to keep an eye out for your email from the Digital Cookie Site… or if they would prefer, they can order from you in-person.
- If you don’t hear back from someone, follow-up with a phone call.