Tuesday, March 8, 2011

And the winning proposition is…

In the fall of 2010 Girl Scouts of Nassau County began our Strategic Learning process to guide us in setting our priorities and direction for Girl Scouting in Nassau County for the next few years.  The Strategic Learning process was developed by Professor Willie Pietersen at Columbia University and has been adopted and adapted by Girl Scouts of the USA for all Girl Scout Councils across the country.  Board Vice President Diane White lead a Strategic Learning Task Group of 32 people that included Board Members, other Girl Scout volunteers, community leaders who were less familiar with Girl Scouting and staff.  Lori DiMaggio, GSNC’s Executive Coordinator, served as the project manager.

The Task Group was broken into five separate teams that examined the needs of Girl Scouts’ CUSTOMERS [ the girls], our STAKEHOLDERS  [parents, volunteers, community organizations, etc.], our COMPETITORS, SECTOR TRENDS [what is happening in not-for-profit organizations, philanthropy, business, technology and the lives of girls and families that will impact how we operate Girl Scouts] and OUR OWN REALITIES/THE BRUTAL TRUTHS [those factors specific to GSNC  --numbers, dollars, demographics, assets].

Each team was given the task of answering specific questions, but teams had latitude in how they divided the work, whether they met face to face or electronically, and how they went about gathering their info.  (Our volunteers and families should remember receiving surveys back towards the end of January!)  

On the weekend of February 12-13 the five teams all convened in person to report their findings. As each team reported, I could see heads around the room nodding in agreement, whispering to their neighbors and making notes, but by lunchtime it was obvious that certain themes were emerging. Families wanting more activities together, volunteers wanting more support, girls wanting to have fun and be part of an organization that is cool and relevant, mixed perceptions of what Girl Scouting really is from all of our stakeholders, the need to better use technology to keep up with girls and the world.

As I said, this is a Strategic Learning process and while I honestly do have great respect for process of all kinds, I do understand how and why process does work (hooray for grad school and the school of life). My family, colleagues and friends know that  am not very patient with most processes, I like to get the facts, cut to the chase and make a decision. If the decision doesn’t work, then try again. Pietersen’s Strategic Learning model really is a bit like that, we’ve done the first phase, we will move to the next steps, and all along the way we will monitor, adjust and realign … But for two days in February … and for a number of weeks leading up to then, I had to trust the process and I am so glad that I did!

After much work, our Strategic Learning Task Group identified that in order to continue to be a high functioning Girl Scout Council  (we have some great numbers when we measure ourselves against other Girl Scout Councils and other not-for-profit and youth serving agencies) we will need to shift our edge a bit to maintain our COMPETITIVE FOCUS.  There are many things we already do that make us a great choice for girls, families and the community that go into our WINNING PROPOSITION, and we were able to hone in on our KEY PRIORITIES.

And the Strategic Learning Process – trust the process – continued to work just the way that Pietersen predicts. Because of course all of this hard work had to be approved by the Girl Scouts of Nassau County Board of Directors and thanks to the thorough work done by the Strategic Learning Task Group, the preparation Lori did to bring it all together, and the enthusiastic presentation by Diane White, on February 16 the Board of Directors approved the Strategic Learning Task Group’s recommendations BY ACCLAMATION!!

Competitive Focus =
Girls 4th thru 8th grades, county-wide

Winning Proposition =
Girl Scouts of Nassau County turns today’s girls into tomorrow’s leaders …
and it’s FUN, too!

Key Priorities
(non-hierarchical)
Volunteer Development
Pathway Development
Communication
Perception
Technology


My next edition will tell you more about the priorities and what our next steps will be in the Strategic Learning Process.  In the meantime, I’m going to try to remember to trust the process.

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